I never knew that working could be so much fun… What a great Waterfront Networking event hosted by the Public Relations Society of America, Central Chesapeake Chapter at the Maritime Museum in Annapolis, MD—perfect place no doubt. Who does not want to be learning and networking on the water?
The true highlight of this event was being under the professional tutelage of the famous YouTube video creator, Jon Barnes. Jon Barnes is the Director of Communications of ADG Creative in Columbia, MD. He has created 250 videos with nearly 7 million views from a global audience to attain a robust personal YouTube brand. Jon has created a booming community around his core subject matter (cars, art, how-to’s, weird stuff: See https://www.youtube.com/pumthuggee). Jon shared his “studio-in-a-bag” kit with the network event attendees, showing exactly how he creates content on the go, demonstrating interactive elements that influential YouTube users employ to garner views and engagement, including titling, tagging, naming, using cards and annotations, vlogging, monetization of best practices, partner collaboration, and analytics. Jon is awesome with his studio-in-a-bag.
I also truly grasped the H2H (human-to-human) marketing concept. The world-wide web and Facebook are no longer that untouchable air space. I met, in person, Jenna Soneira, a Facebook friend, a blogger, and the president of INTEGR8 Marketing. I cannot wait until the next social media networking event.